Inspired by the 19th Amendment, the National Women's Hall of Fame in Seneca Falls, New York, created a race to raise money to fund a new and suitable home for the Hall in a historic knitting mill that played an important role in establishing universal suffrage. I had the pleasure of creating the brand to support the race. While I have created new campaign concepts over the years, the first remains my favorite because of how it highlighted that, even in modern times, the race for equal rights is never really over.