I make my living with words. But ironically, my most highly-decorated work had very few. Middle Ages Brewing in Syracuse, New York has a lineup of beers with very creative names. I concepted and helped to execute (by standing in a cold trout stream for hours while the photographer got the lighting just right) a campaign that brought some of their beers to life. It showed that people in modern times can benefit by "getting medieval"—and it won a slew of national advertising awards along the way.