Rochester is a technical town. So even when you are in a "creative" occupation like marketing, doing it in Rochester requires that you understand complex technologies. I began my career as a technical writer and that background has served me well in my ability to write about technical products and subjects in an informative and engaging way. I've done it about digital imaging, medical topics, and communications devices for first responders, utility workers, and warfighters—all while making it emotional and demanding a reader's attention.